Tuesday, March 3, 2015

ITALY’S COUNTRYSIDE IN INFRARED


We won’t deny that we’re suckers for a good filter, but most times, filters are just a way to make a mediocre photo slightly less mediocre or make a photo look like it was taken 30 years before it actually was.

Paolo Pettigiani, a photographer and graphic designer based in Torino, Italy, is challenging this norm. Rather than using his filters to add a kitsch tone to his photos, he uses filters to bring out a side of the world that we’d normally never see.

In his photography series ‘I R’, he uses an infrared filter to offer a unique perspective on the small, northwestern Italian town of Avigliana. The infrared filter itself isn’t too special – the technology is quite commonplace, after all – but it’s often reserved for military equipment like night vision goggles and cameras. Pettigiani’s use of infrared for art (and at daytime) is what makes his work stand out.

The photos show a sunny winter’s day in the snow-covered Avigliana countryside, with the hills and the water surrounded by withered brush and trees. The infrared filter, however, reverses the entire scene – the sun seems to give off a cold glow while the trees brim with bright pinks and reds.

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See more of Pettigiani’s photos on Behance.

Words: Vincent Varney
Images: Paolo Pettigiani

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